Why Multi-Channel Marketing is Your BFCM Secret Weapon

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Today's customers don't shop in straight lines. They discover brands on social media, search on Google, check their emails, watch videos, and browse websites before making a purchase.

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If you're only focusing on one channel, you're missing out on huge opportunities.

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To absolutely smash BFCM, you need all your marketing channels working together like a well-oiled machine. Each channel should guide your customers smoothly from first hearing about you to actually buying from you.

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At Public Nectar, we specialise in Google Ads, Meta Ads, TikTok, Email Marketing, and Performance Creative. We know what makes each platform tick, and more importantly, we know how to make them work brilliantly together.

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Picture this - a customer spots your brand on TikTok, sees your ad on Instagram, gets an email offer, then searches for you on Google before finally making a purchase. That's exactly how people shop these days.

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Public Nectar's Omni-Channel Approach

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We believe your marketing channels should boost each other, not compete. Here's how we bring together our core services to create a powerful BFCM strategy:

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We capture people with Google Ads who are actively searching for what you sell. Think precise targeting, compelling ad copy, and smart extensions that get clicks.

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Meta Ads is perfect for building brand awareness and nurturing potential customers through engaging content and clever audience targeting.

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On TikTok we connect with younger audiences through authentic, snappy videos that can go viral and drive sales.

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Email Marketing is your direct hotline to loyal customers. We create personalised campaigns and set up automated sequences that actually convert.

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Our Performance Creative team creates eye-catching videos & statics that make people want to buy. We're constantly testing and tweaking to get the best results.

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When we weave all these channels together, we create a smooth customer journey that maximises your reach, engagement, and revenue during BFCM.

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Setting SMART Goals for BFCM Success

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Let's get specific about what success looks like with SMART goals:

Specific - What exactly do you want? (e.g., "Increase BFCM revenue by 30%")

Measurable - How will you track it? (e.g., "Achieve 4x MER across all channels")

Achievable - Is it realistic given your resources?

Relevant - Does it fit with your bigger business goals?

Time-bound - When do you want to achieve it? (e.g., "2-Weeks post Black Friday")

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Setting these goals now gives you a clear roadmap and helps you make smart, data-driven decisions throughout BFCM.

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Why Starting Early is Everything

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The brands that absolutely nail BFCM start preparing months ahead. 

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Early planning lets you:

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Audit and optimise your current setup, website, and checkout process

Build valuable audiences through lead generation and email sign-ups (warm audiences buy more)

Create and test adverts to see what really resonates with your customers

Plan irresistible offers that are both compelling and profitable

Sort out logistics like stock levels, shipping, and customer service

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Starting early means less stress, fewer mistakes, and more opportunities to capitalise on every BFCM moment.

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Your First Task Is To Audit Your Marketing

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Take a good, honest look at your current marketing setup. What channels are you using? Where are you strong? Where could you improve?

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Understanding where you are now is crucial for building a winning strategy.

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We're excited to guide you through the coming weeks. Next week, we'll dive deep into mastering Google Ads for BFCM.

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