Your Email List Is Your Most Valuable BFCM Asset

During BFCM, your email list is your direct line to people who already know and trust your brand. While paid advertising acquires new customers at rising costs, email nurtures existing relationships and drives repeat purchases at a fraction of the cost.

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Subscribers are warm. They've opted in. During BFCM's chaos, you have a direct channel to people who actually want to hear from you. The question is whether you're maximising it.

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Is Your Email Strategy BFCM-Ready?

Get a free audit of your current email marketing setup. We'll identify gaps and give you actionable recommendations before it's too late.

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Pre-BFCM List Building - Start Now

Build your list aggressively before November. Offer early access to BFCM or exclusive discounts to drive sign-ups. The subscribers you add today are the revenue you generate over the next several weeks.

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Segmentation is non-negotiable. A VIP customer who spent £500 last month needs different messaging than someone who browsed once. Segment by purchase history, engagement level, and browse behaviour. Then create offers that speak directly to each group.

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Optimise your welcome series now. New subscribers should understand your brand value and be warmed up for BFCM before the sale hits.

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The Automated Flows That Generate Revenue While You Sleep

Automated flows are your always-on sales team during BFCM when you're buried in order fulfilment.

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Abandoned cart sequences are your highest-converting flow. Enhance them with BFCM urgency and limited-time deals. Browse abandonment follows up with customers who viewed products but didn't add to cart, reminding them of specific items with BFCM pricing.

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Win-back campaigns re-engage inactive customers. These people already know your brand, and a compelling BFCM offer brings them back.

Post-purchase sequences thank customers and introduce complementary products. Someone who has just bought needs recommendations for what comes next.

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Subject Lines and Copy That Grab Attention

In a BFCM inbox with everyone screaming "SALE!", your subject line must stand out.

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• Urgency ("24 Hours Left")
• Personalisation ("{First Name}, Your Exclusive Deal Awaits")
• Strategic intrigue. 

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Test relentlessly. What converts for luxury goods won't work for practical products.

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Your email copy must deliver immediately. State your deal clearly in the first line. Focus on benefits, use high-quality visuals, and ensure mobile-first design. Most BFCM purchases happen on mobile devices.

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Use dynamic product recommendations based on browsing and purchase history. Show each subscriber the products they're most likely to buy, not generic bestsellers.

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Real Results from BFCM last year

Snuggy Hoods, an equestrian brand, partnered with us to maximise their BFCM email performance.

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We ran their promotion from November 15th to December 2nd with:

• 7 targeted email campaigns
• BFCM-specific popups optimised for mobile and desktop
• Dedicated flows including: 
  
  • Welcome sequences
  • Abandonment campaigns for browse, cart, and checkout.

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Email marketing generated over 30% of their total revenue during the period, with a perfect 50:50 split between campaign and flow revenue. The result was a 281% revenue uplift compared to the previous period.

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The balance between campaigns and flows was pivotal. Campaigns drove immediate action while automated flows captured every missed opportunity around the clock.