‍

‍

Are you stuck at the same monthly revenue? Book a free audit and we'll show you exactly where you're hitting audience saturation.

‍

The Problem

‍

They had hit the classic scaling plateau. Existing campaigns captured their core audience but couldn't reach new customers. Every attempt to scale meant paying more to reach the same people.

‍

They needed to expand reach without breaking what already worked. Most brands in this position just increase budgets and hope. That's expensive guesswork.

‍

What We Changed

‍

Performance Max campaigns were segmented by product type and customer intent. Each product line got dedicated budgets and targeting instead of competing against itself.

‍

We added brand exclusions to stop campaigns bidding against each other. Ad spend went towards acquiring new customers, not serving ads to people who already knew the brand.

‍

Audience targeting focused on people who didn't know the brand existed. Search themes and in-market audiences expanded beyond their saturated core.

‍

Black Friday preparation started months early. We built audience data, tested creative, and ensured campaigns could handle traffic spikes.

‍

The Results

‍

£40,000 revenue in one hour. Their previous monthly total, generated in sixty minutes.

‍

Spend stayed consistent throughout the entire period. No wasted budget.

‍

Monthly revenue grew from £40K to £250K+ consistently.

‍

New customer acquisition cost dropped 35% whilst new customer percentage increased from 40% to 70%.

‍

ROAS improved across all campaigns.

‍

These results didn't happen because of Black Friday traffic. They happened because the infrastructure could scale when it mattered.

‍

Most brands increase budgets on existing campaigns and hope for the best. Then costs spike, ROAS tanks, and new customer acquisition disappoints.

‍

If you've been stuck at the same revenue level, more budget won't break through that ceiling. You need campaigns that reach new audiences without wasting spend on existing customers.