Performance Creative That Converts

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Scaling isn’t just about campaign structure - the creative has to pull its weight.

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We built a diverse library of performance-driven videos using a mix of UGC creators across different age groups, so every key demographic could see themselves in the ads.

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The content tackled real pain points customers actually care about:

• Back pain relief
• Feeling tired in the morning
• Cooling comfort
• Affordability
  
  

We tested a variety of formats - UGC testimonials, interview-style explainers, narrated walk-throughs, even quick transitions showing the bed aesthetic coming together in seconds. By rapidly iterating on what worked and cutting what didn’t, we trained the algorithm to consistently find and convert the highest-value buyers.

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And because all messaging was aligned with Google, the creative wasn’t just driving Meta - it powered a true omni-channel strategy.

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How Simplicity Drives Profitability

For Google Ads we strengthened their branded Search and Shopping campaigns first. No more competitors hijacking customers who were already searching for their name.

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Then we rebuilt everything from scratch. Instead of 20+ competing campaigns, we created focused campaigns for mattresses, toppers, and bed frames.

Performance Max drove new customer acquisition using competitor and review audience signals.

Shopping campaigns were split into branded (defence) and generic (growth).

We duplicated their best-selling products in Google Merchant Centre and added proven keyword data.

We also launched top-of-funnel campaigns targeting searches like "best mattress for hot side sleepers" to build remarketing audiences.

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For Meta it was the same problem - too many campaigns, wrong optimisation signals. 

We consolidated spend into fewer campaigns and switched from 1-day view to 7-day click attribution. This forced Meta to optimise for actual buyers, not just views.

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We introduced structured creative testing focused on video, addressing real customer pain points like cooling and back support.

All creative aligned with Google messaging to make sure we sustained a strong omni-channel strategy.

The change was immediate.

• Purchases jumped 112%
• New Customers increased 143%
• nCAC dropped 50%

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What We Achieved In 4 Months (vs Last Year)

• £3.6M Total Sales (+128%)
• 11.9x MER (+107%)

• £66.90 nCAC (-49%)
• 9.7x nMER (+127%)

• £2.6M Gross Profit (+169%)
• 65% Gross Margin (+17%)

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And now in August just gone we hit the £1M/month milestone:

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Right now, your competitors are probably bidding on your branded terms while your own campaigns fight each other for the same customers over and over.

Every day that you delay costs you more than the day before. There's never been a better chance to achieve growth like this.

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