Attention: Growing eCommerce Brands!

Ready to scale your brand with paid ads?

We achieve breakthrough results for e-commerce businesses like yours looking to increase sales & profitability with paid ads, performance creative and email marketing.

Excellent

What Our Clients Are Saying

What Our Clients Are Saying

Hear what our clients have to say.

Book a discovery call 👉

What Our Clients Are Saying

What Our Clients Are Saying

Hear what our clients have to say.

If you’re ready to take your brand to the next level, then so are we.

Book a free discovery call, and let’s explore what that might look like.

“In April we spent £13,000 in advertising & that returned in the region of £400,000."

Nick Briant
Managing Director of Oasis Garden

Results We’ve Achieved For Brands Like Yours...

Results We’ve Achieved For Brands Like Yours...

4x Increase In Monthly Revenue Within 8 Months Whilst Reducing CPA By 25.61%

Jenna Johnston, Paid Social Specialist, along with David Richards, the Owner of The Strap Tailor, and Justin Jones, our Head of PPC, enjoyed a client-invited lunch to celebrate our recent successes.

4x

Increase In Monthly Revenue

25.61%

Reduction in CPA

2.1x

ROAS Across Meta and Google

Their Problem 🤔

As a small business owner, the founder, David, simply didn’t have the time to run, manage, test, and tweak the ads for his brand on top of all of his other responsibilities. The solution was to outsource this part of his business. But outsourcing ads is one thing. Outsourcing your ads to a team you can trust is another thing entirely.

Our Solution 🛠️

Our main objective with The Strap Tailor was to escalate daily spend and revenue while maintaining the same ROAS, a challenge given that heightened spend usually raises acquisition costs. To address this, we developed a comprehensive strategy embracing all customer acquisition avenues, utilising Google’s Performance Max campaigns and Meta’s ASC+ feature early. We crafted various assets including videos, images, and ad copy to pinpoint the ones yielding the lowest acquisition cost and utilised audience retargeting alongside Search ads to further lower acquisition costs. After achieving the desired acquisition cost targets, we amplified spend to reach new revenue milestones, ensuring the CPA remained within the brand’s established limits.

The Results 📈

Despite the risk of a rising CPA and a dipping ROAS at scale, we actually managed to 4x The Strap Tailor’s monthly revenues whilst spending 25% less to generate a customer – within just 8 months. Off the back of this, the brand was finally able to move into a bigger workshop, expand their business, and continue on the path to record growth.
Their Problem 🤔

As a small business owner, the founder, David, simply didn’t have the time to run, manage, test, and tweak the ads for his brand on top of all of his other responsibilities. The solution was to outsource this part of his business. But outsourcing ads is one thing. Outsourcing your ads to a team you can trust is another thing entirely.

Our Solution 🛠️

Our main objective with The Strap Tailor was to escalate daily spend and revenue while maintaining the same ROAS, a challenge given that heightened spend usually raises acquisition costs. To address this, we developed a comprehensive strategy embracing all customer acquisition avenues, utilising Google’s Performance Max campaigns and Meta’s ASC+ feature early. We crafted various assets including videos, images, and ad copy to pinpoint the ones yielding the lowest acquisition cost and utilised audience retargeting alongside Search ads to further lower acquisition costs. After achieving the desired acquisition cost targets, we amplified spend to reach new revenue milestones, ensuring the CPA remained within the brand’s established limits.

The Results 📈

Despite the risk of a rising CPA and a dipping ROAS at scale, we actually managed to 4x The Strap Tailor’s monthly revenues whilst spending 25% less to generate a customer – within just 8 months. Off the back of this, the brand was finally able to move into a bigger workshop, expand their business, and continue on the path to record growth.

From £0 To £10,000,000+ In Revenue In Just 3 Years.

£10m+

Generated In Just 3 Years

7.89x

Blended ROAS

Their Problem 🤔

As a local business, Oasis Garden (formerly Warehouse Clearance Outlet) had always done well using organic strategies and relying on footfall to their showroom. But when lockdown restrictions were introduced, footfall dried up almost overnight. And with no website to generate online orders, their business was faced with the prospect of shutting its doors for good.

Our Solution 🛠️

The seriousness of the situation meant it was all hands on deck at Public Nectar. We built Oasis Garden (formerly Warehouse Clearance Outlet), a new Shopify website, within 3 days. We helped them to build their online customer journey from scratch, whilst helping them to develop new offers to boost average order value. Additionally, in order to build multiple touch points in the conversion process and increase the brand’s ability to turn website visitors into new customers, we also implemented a multi-channel advertising strategy across both Meta and Google. Finally, we also implemented a comprehensive email strategy that included cart abandonment campaigns, upsell campaigns, loyalty campaigns, and regular nurture content to increase the likelihood of turning first-time buyers into repeat customers.

The Results 📈

By acting quickly and adapting to a new consumer environment, we helped Oasis Garden (formerly Warehouse Clearance Outlet) to get itself back on its feet and work its way back to the previous baseline revenue figures. On top of that, thanks to the new online strategy we had helped the brand to build, they were even able to explode past previous revenue levels and enter a new phase of breakthrough growth for the business.
Their Problem 🤔

As a local business, Oasis Garden (formerly Warehouse Clearance Outlet) had always done well using organic strategies and relying on footfall to their showroom. But when lockdown restrictions were introduced, footfall dried up almost overnight. And with no website to generate online orders, their business was faced with the prospect of shutting its doors for good.

Our Solution 🛠️

The seriousness of the situation meant it was all hands on deck at Public Nectar. We built Oasis Garden (formerly Warehouse Clearance Outlet), a new Shopify website, within 3 days. We helped them to build their online customer journey from scratch, whilst helping them to develop new offers to boost average order value. Additionally, in order to build multiple touch points in the conversion process and increase the brand’s ability to turn website visitors into new customers, we also implemented a multi-channel advertising strategy across both Meta and Google. Finally, we also implemented a comprehensive email strategy that included cart abandonment campaigns, upsell campaigns, loyalty campaigns, and regular nurture content to increase the likelihood of turning first-time buyers into repeat customers.

The Results 📈

By acting quickly and adapting to a new consumer environment, we helped Oasis Garden (formerly Warehouse Clearance Outlet) to get itself back on its feet and work its way back to the previous baseline revenue figures. On top of that, thanks to the new online strategy we had helped the brand to build, they were even able to explode past previous revenue levels and enter a new phase of breakthrough growth for the business.

From £0 To £15,000/Day In Revenue Within 4 Months

£450k Monthly

Starting From £0

3.85x

ROAS Across Meta, TikTok, & Snapchat

4 Months

To Achieve

Their Problem 🤔

When 2 founders had a great business idea, but an unproven product-market fit, they thought paid ads would be the fastest way to give them the answer they needed. The issue? They had very little time to invest in managing the paid ads themselves, yet had been burned by agencies in the past and were reluctant to hand over control to anyone but themselves. The message was clear: We’d need to generate results for them, and we’d need to do it fast.

Our Solution 🛠️

Given the lack of product-market fit, we cautiously approached ad launches. Time was crucial. Starting anew, we merged insights from similar products and prior experiences, then rigorously tested. We established a continuous creative feedback loop from proven concepts, refining Pear’s messaging and maintaining low acquisition costs. We also unified Pear’s advertising accounts for holistic omni-channel strategy management, simplifying data collection and highlighting growth opportunities. After optimising ads in the UK, we expanded globally.

The Results 📈

Despite this untested idea, we were able to help Pear go from £0 to £450,000/month within just 4 months of working with them, for a blended ROAS of 3.85x.
Their Problem 🤔

When 2 founders had a great business idea, but an unproven product-market fit, they thought paid ads would be the fastest way to give them the answer they needed. The issue? They had very little time to invest in managing the paid ads themselves, yet had been burned by agencies in the past and were reluctant to hand over control to anyone but themselves. The message was clear: We’d need to generate results for them, and we’d need to do it fast.

Our Solution 🛠️

The seriousness of the situation meant it was all hands on deck at Public Nectar. We built Oasis Garden (formerly Warehouse Clearance Outlet), a new Shopify website, within 3 days. We helped them to build their online customer journey from scratch, whilst helping them to develop new offers to boost average order value. Additionally, in order to build multiple touch points in the conversion process and increase the brand’s ability to turn website visitors into new customers, we also implemented a multi-channel advertising strategy across both Meta and Google. Finally, we also implemented a comprehensive email strategy that included cart abandonment campaigns, upsell campaigns, loyalty campaigns, and regular nurture content to increase the likelihood of turning first-time buyers into repeat customers.

The Results 📈

Despite this untested idea, we were able to help Pear go from £0 to £450,000/month within just 4 months of working with them, for a blended ROAS of 3.85x.

From £75,000/Month To £250,000/Month In Just 14 Months  

£2.16m+ 

Additional Sales Generated

239%

Revenue Increase In 14 Months

12.24x

Blended ROAS

Their Problem 🤔

Paid ads were always a part of Barstool’s strategy, but they were proving to be a huge drain on the team’s resources and pulled their time and energy away from other more important areas of the business. At the same time, the revenue the ads generated helped to sustain the business’ revenues and couldn’t afford to be neglected.

Our Solution 🛠️

What Barstools needed was an extension of their marketing team that could handle their paid ad strategy in the background, while the rest of the team could focus on delivering exceptional product service and driving the business forward. And the team at Public Nectar were all too eager to step in! To help get the brand the most bang for their buck, we helped the brand identify their bestsellers, then prioritized ad spend towards these products so that they could acquire customers at the lowest possible cost. Additionally, with the advertising landscape on Meta and Google changing on almost a monthly basis, it meant they couldn’t afford to be complacent in using outdated strategies. And by taking the role of their extended marketing team, we were able to continuously test, adapt, and implement new strategies and best practices for 2023 and keep up with these changes in a way that Barstools simply didn’t have the capacity for beforehand.

The Results 📈

We helped Barstools generate an additional £2.16m in just 14 months, taking them from £75,000 per month to over £250,000 per month in revenue. Most importantly, the team was finally able to focus on other areas of the business without having to worry that their revenues would take a hit if they did.
Their Problem 🤔

Paid ads were always a part of Barstool’s strategy, but they were proving to be a huge drain on the team’s resources and pulled their time and energy away from other more important areas of the business. At the same time, the revenue the ads generated helped to sustain the business’ revenues and couldn’t afford to be neglected.

Our Solution 🛠️

What Barstools needed was an extension of their marketing team that could handle their paid ad strategy in the background, while the rest of the team could focus on delivering exceptional product service and driving the business forward. And the team at Public Nectar were all too eager to step in! To help get the brand the most bang for their buck, we helped the brand identify their bestsellers, then prioritized ad spend towards these products so that they could acquire customers at the lowest possible cost. Additionally, with the advertising landscape on Meta and Google changing on almost a monthly basis, it meant they couldn’t afford to be complacent in using outdated strategies. And by taking the role of their extended marketing team, we were able to continuously test, adapt, and implement new strategies and best practices for 2023 and keep up with these changes in a way that Barstools simply didn’t have the capacity for beforehand.

The Results 📈

We helped Barstools generate an additional £2.16m in just 14 months, taking them from £75,000 per month to over £250,000 per month in revenue. Most importantly, the team was finally able to focus on other areas of the business without having to worry that their revenues would take a hit if they did.

Over £1m Generated By Leveraging The Power of Influencer Whitelisting

Founder, Lewis Lindsay at Arnold Sports Festival.

£1m+

Generated In Ticket Sales

4.8x ROAS

On a £272,000 Budget

Their Problem 🤔

With the world’s largest health, fitness, and multi-sport festival arriving in the UK for the first time ever, success was essential. But with lockdown restrictions that meant the goalposts were constantly shifting, and the threat that the event could be called off altogether, an agile strategy was needed to guarantee the success of this once-in-a-lifetime event.

Our Solution 🛠️

With big names attending the event such as Khabib and Wim Hof, we saw an opportunity to leverage the existing warm audiences of these influencers to create a huge buzz around the event. Using the power of Influencer Whitelisting, we decided to run ads from the Arnold Sports Festival ad account through the influencer’s social media handle. This meant that the traffic the brand was targeting was warm instead of cold, increasing the likelihood of conversions and ticket sales.

The Results 📈

Despite the challenges of the pandemic, the event was still a huge success. With Public Nectar’s help, Arnold Sports Festival generated over £1M in sales from a £272k budget, for a total Return on Ad Spend (ROAS) of 4.8x!
Their Problem 🤔

With the world’s largest health, fitness, and multi-sport festival arriving in the UK for the first time ever, success was essential. But with lockdown restrictions that meant the goalposts were constantly shifting, and the threat that the event could be called off altogether, an agile strategy was needed to guarantee the success of this once-in-a-lifetime event.

Our Solution 🛠️

With big names attending the event such as Khabib and Wim Hof, we saw an opportunity to leverage the existing warm audiences of these influencers to create a huge buzz around the event. Using the power of Influencer Whitelisting, we decided to run ads from the Arnold Sports Festival ad account through the influencer’s social media handle. This meant that the traffic the brand was targeting was warm instead of cold, increasing the likelihood of conversions and ticket sales.

The Results 📈

Despite the challenges of the pandemic, the event was still a huge success. With Public Nectar’s help, Arnold Sports Festival generated over £1M in sales from a £272k budget, for a total Return on Ad Spend (ROAS) of 4.8x!

Book a discovery call 👉

And we’ve got plenty more...

£150,870.48

Spent

£2,530,535.82

Returned

16.77x

ROAS

£467,064.17

Spent

£1,324,714.98

Returned

2.84x

ROAS

£72,890.71

Spent

£1,000,530.23

Returned

13.73x

ROAS

Ready to get started?

Want us to plug YOUR BRAND into the same revenue engine responsible for Over £20M in sales for our clients over the last 12 months?
Book a free discovery call, and let’s explore what that might look like.

Our Performance Marketing Services

Our Performance Marketing Services

Everything you need to scale.

Meta Ads

Our team has decades of combined experience creating winning Facebook & Instagram campaign strategies from the ground up, designed for profitable scaling.

Whether it’s eCommerce, lead generation or events, our proven processes and rapid-fire testing will achieve the performance you need - and we have a wealth of case studies and happy clients to back it all up!

Meta Ads

Our team has decades of combined experience creating winning Facebook & Instagram campaign strategies from the ground up, designed for profitable scaling.

Whether it’s eCommerce, lead generation or events, our proven processes and rapid-fire testing will achieve the performance you need - and we have a wealth of case studies and happy clients to back it all up!

Google Ads

Put your products in front of active buyers and beat out the competition with expert Google Shopping services. Our Google Shopping experts have worked with brands such as Matalan, TONI&GUY, and Harveys & Bensons for Beds, helping them achieve profitable returns and record sales.

We can help you set up from scratch or boost performance of existing campaigns to get you the sales and ROI you need.

Google Ads

Put your products in front of active buyers and beat out the competition with expert Google Shopping services. Our Google Shopping experts have worked with brands such as Matalan, TONI&GUY, and Harveys & Bensons for Beds, helping them achieve profitable returns and record sales.

We can help you set up from scratch or boost performance of existing campaigns to get you the sales and ROI you need.

Performance Email Marketing

Widely regarded as one of the most cost-effective marketing strategies, they say 30% of your total revenue should come from email marketing.

If you’re running a few campaigns already, you’re barely scratching the surface of the potential revenue. From pre and post-purchase to abandoned basket flows, we can create a bespoke strategy designed to augment your marketing funnel at every stage.

Performance Email Marketing

Widely regarded as one of the most cost-effective marketing strategies, they say 30% of your total revenue should come from email marketing.

If you’re running a few campaigns already, you’re barely scratching the surface of the potential revenue. From pre and post-purchase to abandoned basket flows, we can create a bespoke strategy designed to augment your marketing funnel at every stage.

TikTok Ads

With over 800 million monthly users in the US, TikTok is the strongest link between your brand and the next generation. Gen Z has tremendous buying power - an estimated $143 billion in the United States alone - making it a perfect influence platform for many online store brands.

TikTok Ads

With over 800 million monthly users in the US, TikTok is the strongest link between your brand and the next generation. Gen Z has tremendous buying power - an estimated $143 billion in the United States alone - making it a perfect influence platform for many online store brands.

Performance Creatives

If you're using basic visuals, you're likely missing out. Custom graphics and videos can make your ads stand out and connect better with viewers. We can develop a custom approach to ensure your ads not only catch the eye but also resonate deeply, driving engagement and conversion at every touchpoint.

Performance Creatives

If you're using basic visuals, you're likely missing out. Custom graphics and videos can make your ads stand out and connect better with viewers. We can develop a custom approach to ensure your ads not only catch the eye but also resonate deeply, driving engagement and conversion at every touchpoint.

Why Public Nectar?

Other Agencies
Reactive communication
Single channel approach
Copy paste growth strategies
Lack of research on your industry.
Outsourced to junior talent
Public Nectar
Constant, proactive communication
Omni channel approach
Tailored best-fit solutions
Provides industry specific expertise.
Experts with 10+ years of experience

Some Examples Of Our Best Performing Creatives.

5 star reviews from clients

Hear what our clients have to say.

"From Zero To £12.5K Monthly"

Their knowledge of Google shopping, Facebook, Instagram and Tik Tok gives them the edge over other agencies, and we are seeing some amazing results. Google shopping went from zero to £12.5K monthly in just two months with a 6 ROAS.

Ben Heppell
Bellissima

"An Educational Process"

It’s an educational process when it comes to working with Public Nectar. We problem solve as partners then leave them to produce the results. Engaging with Public Nectar has been one of the best decisions we’ve made as a startup with a precious budget.

Ryan Warrener
Mack

"Spike In Sales With ROAS of 21.71"

We utilised the services of Public Nectar for Facebook and Instagram advertising over a winter campaign from October to January 21. This lead to a large spike in sales/revenue online with ROAS of 21.71, which we are extremely pleased with!

Sam Harman
Sandbanks

"From Zero To £12.5K Monthly"

Their knowledge of Google shopping, Facebook, Instagram and Tik Tok gives them the edge over other agencies, and we are seeing some amazing results. Google shopping went from zero to £12.5K monthly in just two months with a 6 ROAS.

Ben Heppell
Bellissima

"An Educational Process"

It’s an educational process when it comes to working with Public Nectar. We problem solve as partners then leave them to produce the results. Engaging with Public Nectar has been one of the best decisions we’ve made as a startup with a precious budget.

Ryan Warrener
Mack

"Spike In Sales With ROAS of 21.71"

We utilised the services of Public Nectar for Facebook and Instagram advertising over a winter campaign from October to January 21. This lead to a large spike in sales/revenue online with ROAS of 21.71, which we are extremely pleased with!

Sam Harman
Sandbanks
Book a discovery call 👉

Who our strategy works best for

We take brands that have achieved baseline success and guide them to the 7/8-figure mark using our system, but we do not launch brands from the ground up.

Here’s what you must have in place to allow us to guarantee results with our system:
Are already making at least £20k/month from your brand
Have a real desire to grow your brand from 6-figures to 7/8-figures over the next 3-6 months.
You must be committed to a long-term vision for your brand, and we’ll meet you right alongside that vision as your new growth partners

If That Sounds Like You...

We’d love to explore what the path ahead for growth looks like with a free discovery call!

Our 6 step process to

grow your business

Our 6 step process to

Grow your business

Unlike other agencies, we don't use cookie-cutter strategies. Through years of testing and having spent over £20M in Ad spend, we've developed a proven process for running paid advertising campaigns.

01

campaign funnel audit

Analyse your sales funnel and expose potential bottlenecks within the process.

02

campaign objective

We start with your business goals, and reverse-engineer the best strategy to achieve them.

03

rapid fire testing

Test combinations of offers, creatives, and customer personas to find the biggest wins for you.

04

funnel and campaign setup

We'll set up your campaign and fully-automated funnel and make sure they're firing on all cylinders.

05

reach baseline targets

Test combinations of offers, creatives, and customer personas to find the biggest wins for you.

06

maximise profit

We work towards driving the cost per action down further, so you can keep more profit in your pocket.

About Public Nectar

About Public Nectar

We’re a full-service, accredited Performance Marketing Agency.

We achieve breakthrough results for e-commerce businesses like yours looking to increase sales & profitability with paid ads.

We're based in Bournemouth, UK, but have been the revenue engine for businesses around the world across multiple industries and niches, having generated over £16M for our clients in the last 12 months.

Rather than vanity metrics such as likes, shares, or follows, our approach is guided by the metrics that truly drive a business forward such as average customer spend, frequency of purchase, and customer acquisition rate.

Our Team

Lewis Lindsay
Managing Director
Justin Jones
Head of PPC
Joshua Hyde
Head of Paid Social
Aggie Zdańkowska
Senior Graphic Designer
Martha Lynn
Senior Paid Social Specialist
Paulo Santoni
Senior PPC Account Manger
Jenna Johnston
Paid Social Specialist
Ben Bergin
Senior PPC Account Manager
Rodi Papadopoulou
Senior Paid Social Specialist
Ben Rogers
Client Relationship Manager
Dan Cons
Account Executive
Emma Keeley
Paid Social Specialist
Keaton Open
PPC Account Manager
Radivoj Radulovic
Email Marketing Specialist
Sheryl Anne Bajao-Aseron
Senior Graphic Designer
Quintin Riekert
Paid Social Specialist
Cole & Vera
Copywriters
Book a discovery call 👉

Questions you might still have

Our most frequent questions brand owners ask us.

What Are The Next Steps After The Discovery Call?

Following your discovery call, and assuming there is synergy between our brands; we’ll schedule a second call that includes a demo presentation. We’ll show you the areas for growth we’ve identified for your brand, as well as the roadmap to help you capitalize on those opportunities using our system.

What Kind Of ROAS Can I Expect?

The answer to this question is quite subjective, as it greatly depends on various factors, including; your branding, website conversion rate, average order value, customer retention, seasonality, etc. There must be a balance between these factors for a campaign to hit a high ROAS. For some clients, a mere 2X ROAS is substantial as they are heavily focused on customer lifetime value (i.e., a subscription-based product) whereas other clients might see as high as 15X ROAS if the initial order value is high enough. Regardless, this is where we thrive - taking any eCommerce business and guiding it to extreme profitability.

How Long Does It Take To Get Ads Running?

Our setup follows a simple, streamlined process. If you can dedicate just 2-5 hours in the first week to communicate with your new account manager in exchanging assets, granting account access, supplying brand information, etc. then you can expect ads to be live within the first 5-14 days.

How Involved Do I Have To Be As A Client In The Process

After initial campaign setup, our aim is to allow you as much freedom as possible. Your dedicated Account Manager will keep you up to date with any news on your account, as the rest of the team work behind the scenes to ensure your campaigns are running smoothly.

You’ll get the option of having weekly, bi-weekly, or monthly progress calls with your Account Manager to receive updates and ask any questions you may have; communication can be as frequent or infrequent as you like.

In addition, your account manager will also be available on WhatsApp – with an average response time of under an hour – to respond to any of your questions or queries. If you need to know about any updates whatsoever, we won’t ever shy away from letting you know.

What Are The Next Steps After The Discovery Call?
What Kind Of ROAS Can I Expect?
How Long Does It Take To Get Ads Running?
How Involved Do I Have To Be As A Client In The Process

If you’re ready to take your brand to the next level, then so are we.

Book a free discovery call, and let’s explore what that might look like.

"I can hand on heart say, to date Public Nectar is the best agency we've ever worked with."

Matthew McNiell Love
Co-founder of Thursday