Siarr
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+525%
Monthly Revenue
-35%
nCAC Reduction
+75%
New Customer Rate
Background
SIARR is a men's fashion brand specialising in contemporary styles with strong appeal in jeans and cargo trousers.
When they approached us, they were an established brand with loyal customers and solid products, but growth had stalled.
Revenue was consistent but modest.
They had the fundamentals in place but couldn't break through to the next level, and it wasn't clear what was holding them back.
Safwan
Founder of
Siarr
The Challenges
When SIARR first came to us, they were stuck at modest monthly revenue. Not terrible, but not exactly setting the world on fire either.
They had the fundamentals in place - great products, decent website, and very loyal customers - but they couldn't break through to the next level. SIARR had hit the classic scaling plateau.
Existing campaigns were capturing their core audience but weren't reaching new customers at all.
Every pound spent was fishing in the same small pool of saturated audiences.
They needed to expand reach without destroying what was already working.
Their current setup couldn't handle the scale they wanted to achieve.
They didn't need more of the same. They needed a complete rebuild that could break through the ceiling.
The Strategy
We rebuilt their entire Google Ads approach from the ground up, focusing on three key areas that would unlock real growth.
Performance Max Restructure
Instead of running broad, unfocused campaigns, we segmented everything by product type and customer intent. Created dedicated campaigns for different product lines, each with its own budget, targeting, and optimisation goals.
The key was avoiding brand cannibalisation so that our ad spend actually went towards acquiring new customers. We used feed-only setups and added brand exclusions to stop campaigns from bidding against each other.
Audience Segmentation
Built out proper customer acquisition campaigns that actually targeted new people instead of serving ads to the same loyal customers over and over. Used search themes and in-market audiences to find people who didn't know SIARR existed yet.
Seasonal Preparation
Started preparing for Black Friday months in advance. Built up audience data, tested creative approaches, and created campaigns that could handle massive traffic spikes without falling over the next day.
The Bottom Line
We prepared with seasonality adjustments and budget increases to ensure consistent spend throughout the peak period. No wasted opportunities, just systematic scaling when it mattered most.
More importantly, they now had the infrastructure to scale predictably. Instead of being limited by their existing customer base, they could reach new audiences and grow consistently month after month.
Achieving over 500% revenue growth with a 35% reduction in customer acquisition costs. That's what genuinely planned campaigns and BFCM preparation deliver.
Results Achieved:
Their BFCM Revenue in a single hour matched what they used to do in a whole month.
Monthly Revenue grew by 525%.
nCAC dropped by 35%.
New Customer Percentage increased from 40% to 70%.
ROAS improved across all campaign types.
We turned their monthly target into an hourly achievement.
Hit a Revenue Ceiling You Can't Break Through?
If you've been stuck at the same monthly revenue for months (or years), throwing more budget at the same campaigns won't fix it. You've probably maxed out your existing audience, and every pound spent is just fishing in the same small pool.
We'll look at your Google and Meta setup and show you exactly where you're hitting audience saturation, where campaigns are wasting spend on existing customers, and what needs to change to break through that ceiling.