Every November, there’s a surge of people actively searching for products just like yours.

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The only question:

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Do they see you?

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Or do they see your competitors?

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Because BFCM isn’t just about throwing a discount code into the void.

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It’s about showing up exactly when buyers are searching and winning them over before anyone else does.

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That’s the edge most brands miss.

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Last year, we ran Google Ads only for a UK baby brand.

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Our goal was simple: capture demand, not chase it.

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The result?

• £394k Revenue in November (Up 48% YoY)
• A very Profitable 11.8x MER after ad spend
• 21% Increased nAOV

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And here’s where it gets even more interesting - competitor campaigns can become a goldmine.

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Because during BFCM, weaknesses get exposed.

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• Competitors run out of stock.
• They skip discounts on certain products.
• Customers start Googling “[Your Competitor] reviews.”
  
  

We build campaigns to capture those searches, highlight stronger offers, and funnel traffic to the right landing pages.

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Not just generic discounts sitewide, but SKU specific promos that you know will convert.

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No black hat tricks or brand-bashing.

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Just being the better option, at the exact moment customers are weighing up their choices.

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This is how you don’t just ride BFCM demand, you capture the market share.

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The brands that win Q4 aren’t the ones shouting the loudest.

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They’re the ones who dominate Google when intent peaks.