Important decisions take weeks instead of days. 

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Budget sits in the wrong channel while you wait for approvals. 

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Creative that’s working on Meta takes a month to get into Google because you’re briefing separate teams. 

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Your weekly calls cover individual channels instead of the actual business.

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Here’s what usually happens - your Meta agency shows good ROAS, your Google agency shows good ROAS, and both send dashboards proving they’re doing well.

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But your customer acquisition cost keeps going up and you can’t figure out why, because they’re each optimising their channel instead of your business.

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Want to see what consolidating your marketing with Public Nectar will do for your brand?

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You’ll get expert deep-dives and honest advice for ALL your marketing channels.

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Results With One Team Running Everything

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When OTTY came to us, they were already spending big on Meta and Google. Backend revenue was flat even with both channels looking okay on paper - customer acquisition costs kept going up despite good revenue growth.

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Within months of consolidating everything with Public Nectar:

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• We scaled them to 7-figure monthly revenue
• Cut their nCAC by 49%
• Increased Total MER by 107%

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How It Actually Works at Scale

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When one team owns Meta, Google, and email for brands spending £50k+ monthly, things move faster.

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Budget moves in 48 hours based on what’s working, not internal politics or contracts. 

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Your weekly call covers the whole business instead of individual channels.

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Creative moves faster.

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Platforms stop fighting over attribution. When Meta and Google both claim credit for the same sale, siloed teams protect their own numbers. 

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Public Nectar optimises for what actually matters - net profit, Total MER, and nCAC. 

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That means pulling budget from brand search and pushing it into top-of-funnel channels, even when it tanks in-platform ROAS, because it drives more profitable growth overall.

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Google Shopping shows which products are getting search volume spikes, and those products go into Meta UGC creative the same week. 

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Meta creative testing finds a winning hook, and that hook goes into Google RSA copy and emails immediately.

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Everyone optimises for the same thing - nCAC, MER, contribution margin. Not ROAS, not CTR, not CPM. When you’re spending £50k+ monthly, optimising the wrong thing costs six figures a year.

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As one of our clients put it…

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“We have worked with the PN team across email, Google and Meta and I have to say they are subject matter experts in what they do. Their monthly reports are useful, they take time to break everything down and explain everything carefully, and answer any questions we have.”

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• Hamad, Co-Founder of The Journal Shop

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